Bud Light deactivates comments on latest ad
Bud Light recently launched a new advertisement, which showcases a group of friends drinking beer in the rain at a country music festival while the Zac Brown Band’s “Chicken Fried” plays in the background. However, the company disabled comments on the video due to ongoing controversy over its partnership with transgender TikTok star Dylan Mulvaney.
– Dylan Mulvaney
Anheuser-Busch’s marketing push
The advertisement is reportedly part of Anheuser-Busch’s major marketing push as the beer giant tries to recover from the chaos following the Mulvaney sponsorship. This controversial partnership resulted in widespread boycotts and a leadership shakeup at the company.
Budweiser’s new pro-America ad
The new ad is the second pro-America advertisement released by the beer brand in recent weeks. The first ad, which featured one of the brand’s famous Clydesdale horses traversing the country, was criticized as a misguided attempt to quell the backlash instead of offering a formal apology. The new ad strikes a similar tone, as the brand tries to move past the controversial partnership with traditional American messaging and country-themed imagery.
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Controversy over Dylan Mulvaney partnership
The controversy began when Mulvaney revealed that she received packs of the beer with her face printed on the cans as part of Bud Light’s March Madness contest and as a way to celebrate a full year of “girlhood.” A second video then featured a bikini-clad Mulvaney frolicking in a bathtub while drinking a Bud Light beer as part of the campaign.
– Dylan Mulvaney
Backlash against the partnership has been significant, with country music singer John Rich saying he pulled cases of Bud Light from his Nashville bar and conservative rocker Kid Rock using several Bud Light cases for target practice in a viral video. Anheuser-Busch distributors in rural areas have also expressed concern, and the beer juggernaut’s value took a hit.
Mulvaney addresses backlash
After weeks of staying silent, Mulvaney addressed the backlash in her return to social media last week. She said that She comes From a conservative, church-going Family that still loves her “very much.” Mulvaney also Stated that she has always tried to love everyone, even the People that make it really hard.
Deactivating YouTube comments
Bud Light’s decision to deactivate comments on its latest advertisement suggests the company is still feeling the impact of its partnership with Mulvaney. It Remains to be Seen whether the Brand’s pro-America messaging will be enough to repair the damage caused by the Controversial Campaign.
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conclusion
Bud Light has deactivated comments on its latest country-themed ad after receiving backlash over its partnership with transgender TikTok star Dylan Mulvaney. The beer giant has been facing boycotts and a leadership shakeup following the Mulvaney sponsorship. Bud Light’s newest advertisement is part of Anheuser-Busch’s major marketing push to recover from the controversy. The ad shows a group of friends drinking beer at a country music festival, and comments on the video were notably deactivated by Bud Light. The ad is the second pro-America ad released by the beer brand in recent weeks, as the brand tries to move past the controversial partnership with traditional American messaging and country-themed imagery.